Responsive Web Design (RWD) means that a website automatically adjusts to any device, and all content remains the same across all devices without impacting site performance.
In other words, as a user switches from their desktop to iPhone, Android, Kindle, or any other device, websites automatically adjusts for resolution, image size, and structure. A responsive site robotically responds to the user’s preferences.
According to the Sensis 2017 Social Media Report (June 2017), 81% of people in Australia use their smartphones to access social media, which is evidence enough to ensure that your website is device ready, and mobile friendly.
Google Prefers Responsive Design
Google, the most popular search engine in the world, values responsive design over all alternatives. And since responsive sites have one URL and HTML across all devices, Google can more easily and efficiently crawl and index a responsive site. It’s practically impossible for any online business to succeed without a responsive website, and it’s only going to get harder. The exponentially increasing amount of mobile users demand it, Google recommends it, and it will ultimately affect your bottom line.
Improve the User Experience
Users do not want to resize text and images several times over, or scroll in different directions on a screen to read your content. Data backs this up.
According to an Experience Dynamics infographic, 61% of users who don’t immediately find what they’re looking for on a mobile site will quickly move on to another site. Moreover, 52% of users claim that a bad user experience made them less likely to engage with a company. It’s clear that users prize responsive design. Designing a responsive site shows them that you value their time and business.
Increase Conversion Rates
Mobile shopping is on the rise, making it more important for online businesses, particularly e-commerce sites, to develop fully responsive sites. Let’s look at some stats.
81% of shoppers research online before making purchasing decisions, and 63% of them complete purchases related to their mobile research. Furthermore, two thirds of mobile consumers are looking to make a purchase the same day. These stats provide an insight into how impactful a responsive site can be to your conversion rates.
A fully responsive site can keep your users engaged and increase their chances of purchasing. Furthermore, it could give you valuable insight into how your mobile users are interacting with your site, which offers an invaluable opportunity to optimize and further boost conversion rates.
References: Sensis Data